Twenty-five months after it was launched on April 6, 2024, the Ather Rizta, Ather Energy’s flagship electric scooter, has surpassed the wholesale milestone of 300,000 units in the domestic market. Over the past two years, the rapidly growing sales of the family e-scooter have helped boost the Bengaluru-based EV startup’s e-2W market share and made Ather the strong No. 3 OEM after TVS Motor Co and Bajaj Auto.
Total cumulative wholesales of the Rizta, starting FY2025 through to the first month of FY2027 (April 2026), are estimated to be 309,501 units. With deliveries beginning in July 2024, the first 100,000 Riztas were dispatched in a little over 10 months, news which Autocar Professional broke on June 1, 2025. The 200,000 milestone came up in early October 2025. And now the 300,000 milestone has been achieved at the end of April 2026.
The Rizta’s share of Ather Energy’s e-scooter sales jumped from 58% in FY2025 to 76% in FY2026.
A look at the wholesale data table above reveals the rapid advance of the Rizta and its growing share in Ather Energy’s EV portfolio, which includes the 450X, 450S and 450 Apex. Compared to the other products, this tech-laden family e-scooter has helped unlock a much larger addressable market for the company.
In FY2025, the Rizta (89,639 units) had a 58% share of Ather Energy’s total dispatches of 155,405 e-2Ws. A 121% YoY increase in FY2026 saw Rizta’s contribution increase to 76% of the record 260,070 e-scooters Ather sold last fiscal. And in April 2026, the first month of the current fiscal year (FY2027), it is estimated that the Rizta accounts for a 77% share of the 27,643 e-2Ws Ather has likely dispatched. While official monthly stats have yet to be revealed, the April 2026 numbers are an average of Ather’s total Q4 FY2026 (January-March 2026) wholesales of 82,929 units.
Rizta Powers Ather Energy Record Sales in FY2026
A deep dive into the quarter-on-quarter (QoQ) sales split of both Ather Energy’s overall portfolio sales as well as Rizta’s sales offers insight into how instrumental the family e-scooter has been to the company’s speedy growth in the past fiscal year.
Ather Energy’s best quarter was Q4 FY2026 (82,929 units), where the Rizta (64,159 units) had a 77% share.
In FY2026, Ather Energy sales rose in double-digits each quarter. Q2 (July-September 2025) sales at 47,608 units were a 39% increase over Q1 (April-June 2025: 34,149 units). While Q3 (October-December 2025: 52,661 units) was an 11% QoQ improvement, Q4 (January-March 2026: 64,159 units) marked a 22% QoQ increase. Common to each quarter was the handsome contribution of the Rizta – 73% in Q1, 76% in Q2, 78% in Q3 and 77% in Q4. In the January-March 2026 period (Q4 FY2026), the Rizta (64,159 units, up 98% YoY) helped power Ather Energy’s best-ever quarter sales of 82,929 units and the resultant record 260,070 e-scooters in FY2026. The next highest-selling model for Ather was the 450X (12,211 units), followed by the 450S (5,554 units) and the 450 Apex (1,005 units).
The Rizta has been a key driver of Ather’s market share gains across India. As per a recent company press release, “Middle India saw the fastest growth, with the share rising to 17.3% in Q4 FY2026 from 9.5% a year ago, while Rest of India grew to 12.1% in Q4 FY2026 from 6.5% in Q4 FY2025. South India remained the strongest region, retaining leadership with a 23.5% market share in Q4 FY2026.”
With its new EL platform, which can spawn e-scooters ranging from commuter, family to high-performance models, Ather will be keen to replicate the success of the Rizta on a much larger scale.
Ather Energy the Strong No. 3 in Electric 2-wheelers
The Rizta’s stellar performance ensured that Ather Energy was the third-largest contributor to India e-2W Inc’s record retail sales of 1.4 million units in FY2026. Furthermore, it enabled the smart e-scooter OEM to cross the cumulative 600,000-units retail sales milestone in end-April this year.
The Rizta, which has marked a strategic product shift for Ather, was designed and developed with a focus on practicality – and also to take on the competition in the form of the TVS iQube and Bajaj Chetak – the Rizta’s highlights include the largest two-wheeler seat in India, ample storage space and a host of user-friendly features.
What has also drawn buyers to Ather products is its BaaS (Battery as a Service) business model. By decoupling the battery cost, the company has reduced the upfront price of the Rizta S, which starts at Rs 117,000 (ex-showroom, Bengaluru), to Rs 76,000, making the premium family scooter far more affordable.
Now firmly at No. 3 in e-scooter retail sales after TVS Motor and Bajaj Auto, Ather has also set its sights on the nascent electric motorcycle market, as reflected in its strategic growth programme. Along with the new EL e-scooter platform, the startup is developing the Zenith platform – understood to be in its early stages – which will spawn electric two-wheelers targeted at the 125-300cc motorcycle segment.
Meanwhile, Ather is set to substantially expand its annual manufacturing capacity. Currently, it is 420,000 units from its two existing plants at Hosur, Tamil Nadu, one each for e2W assembly and battery production. A third plant in Chhatrapati Sambhajinagar, Maharashtra, capable of manufacturing a million units annually, will expand Ather’s overall capacity to 1.42 million units. The first phase of this upcoming high-tech facility is slated to become operational in the second half of 2026, around the festival season this year, which begins in the third week of October.
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