Virat Kohli may be one of the world’s most recognisable cricketers, but over the years he has also built an impressive business portfolio spanning fashion, sportswear, hospitality, consumer brands and startups.
Here’s a closer look at the brands Virat Kohli owns, co-owns or has invested in.
One8: Kohli’s biggest business bet
One8 remains the crown jewel of Kohli’s business portfolio.
Initially launched as a lifestyle label in partnership with Puma, the brand has now entered a new phase after Kohli ended his long-standing association with the sportswear giant.
He has invested ₹40 crore in Agilitas Sports, the company founded by former Puma India Managing Director Abhishek Ganguly, which is now acquiring and scaling One8 into an independent sportswear brand.
The company plans to expand One8 across performance footwear, apparel and accessories while building an omnichannel retail network through e-commerce and exclusive stores. Agilitas has also strengthened its manufacturing capabilities by acquiring footwear maker Mochiko Shoes and securing licensing rights for international sportswear brand Lotto in India.
One8 Commune
One8 Commune is Kohli’s premium restaurant chain with outlets across cities including Delhi, Mumbai, Pune and Kolkata.
The Bengaluru outlet recently made headlines after it was shut following alleged defaults on rent, maintenance charges and revenue-sharing payments. The property had also received notices from the BBMP over alleged regulatory issues, including fire safety clearances and operating beyond permitted hours.
However, Kohli had already stepped away from the Bengaluru restaurant and withdrawn the One8 branding before the legal action.
Wrogn
Before One8 became Kohli’s flagship brand, Wrogn established him as one of India’s earliest celebrity entrepreneurs.
The men’s fashion label continues to be a major name in youth apparel, although recent financial filings show the business has faced headwinds.
According to filings with the Registrar of Companies, Wrogn’s total income declined 12.5% year-on-year to ₹232.34 crore in FY25 from ₹265.65 crore in FY24. Revenue from operations dropped 9% to ₹223.22 crore, while its net loss widened to ₹75.5 crore from ₹56.7 crore a year earlier.
The company also saw operating expenses rise sharply, with advertising and promotional spending increasing over 60% to ₹49 crore and employee benefit costs rising to ₹38.91 crore. Cash flow from operations slipped further into the red, moving from negative ₹5.18 crore in FY24 to negative ₹52.3 crore in FY25.
Despite the slowdown, investor confidence remains intact. Aditya Birla Digital Fashion Ventures increased its stake to 32.84% after investing ₹75 crore, while TMRW House of Brands had earlier infused ₹125 crore into the business.
One8 Yoga
The One8 ecosystem has expanded into wellness through One8 Yoga.
The category is being developed alongside Anushka Sharma, who has joined Agilitas Sports as an investor. The range focuses on yoga, athleisure and wellness apparel aimed at everyday consumers.
Vault by Virat Kohli
Vault is Kohli’s premium fitness venture that combines gym facilities with sports recovery technology.
The concept includes advanced training equipment, Hyperice-powered recovery zones and nutrition-focused One8 Health Cafes, reflecting Kohli’s emphasis on performance and recovery.
FC Goa
Kohli is also a co-owner of Indian Super League club FC Goa.
The investment marked one of his earliest ventures outside cricket and reflects his long-standing interest in football.
Team Blue Rising
Kohli has expanded into motorsport through Team Blue Rising, which competes in the UIM E1 World Electric Powerboat Championship.
Rage Coffee
One of Kohli’s most successful startup bets has been Rage Coffee.
He invested in the premium coffee brand early and continues to be one of its most prominent ambassadors as it expands in India’s direct-to-consumer market.
Blue Tribe Foods
Together with Anushka Sharma, Kohli has invested in Blue Tribe Foods, a plant-based food startup focused on meat alternatives.
The investment aligns with the couple’s advocacy for healthier and more sustainable food choices.
Digit Insurance
Kohli is also an early investor in Digit Insurance, which has grown into one of India’s leading digital insurance companies.
Hyperice
The cricketer has partnered with and invested in Hyperice, the global sports recovery technology company known for its massage guns, compression systems and athlete recovery products.
A portfolio in transition
While some of Kohli’s older businesses are navigating operational and financial challenges, his entrepreneurial focus is increasingly centred on One8’s transformation into a global sportswear brand.
The Bengaluru restaurant closure has brought One8 back into public discussion, but Kohli’s latest investment in Agilitas Sports signals that his long-term strategy lies in building an Indian-owned performance sportswear company rather than relying solely on endorsements.
With interests spanning fashion, hospitality, wellness, sports and consumer startups, Kohli’s business empire continues to evolve well beyond the cricket field.
Also read: Who owns Louis Vuitton, Gucci, Chanel and Rolex? Top 10 luxury brands and their parent companies
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