Priority Software is doubling down on artificial intelligence in enterprise finance with the acquisition of Israeli fintech startup Obol.
The move brings Obol’s AI-powered cash flow management platform into Priority’s cloud ERP (enterprise resource planning) system, strengthening the company’s push to build a fully AI-native business management suite that connects operations, forecasting and liquidity in real time.
Both companies are Israeli, underscoring a broader trend of consolidation within the local enterprise software and fintech ecosystem, where established ERP players are increasingly absorbing early-stage AI specialists to accelerate product development rather than building capabilities in-house.
Obol has focused on solving one of finance teams’ most persistent pain points: understanding cash flow in real time. Its platform connects to bank accounts, ERP systems and payment tools to generate continuously updated forecasts, working-capital insights and liquidity planning tools aimed at reducing manual reporting cycles.
For Priority, which serves tens of thousands of customers globally, the acquisition adds a deeper financial intelligence layer to its core ERP offering. The company has been repositioning itself as an “AI-native ERP” provider, embedding automation and predictive tools across its product suite.
“With Obol on board, we’re expanding our financial management offering with AI that projects cash flow and recommends actions to optimize liquidity,” said CEO Sagive Greenspan. He framed the deal as part of a strategy to acquire product-focused AI companies that can be rapidly integrated into Priority’s platform.
Obol’s founders said joining Priority will allow the startup to scale its technology globally and accelerate development cycles.
The acquisition also reflects a wider shift in enterprise software, where ERP vendors are competing not just on data management, but on decision-making intelligence – turning systems of record into systems that actively guide financial decisions.
While the financial terms were not disclosed, the deal is estimated in the tens of millions of shekels, according to industry sources.
