Noida is the anchor of Delhi NCR’s payments economy, and fintech is the sector that put the city on the national map. The tracked fintech cohort here has pulled in roughly $11.05 Bn in cumulative funding, more than any other vertical in the city. Two names carry most of that weight: Paytm at $4.91 Bn and payments infrastructure player Pine Labs at $1.79 Bn, both headquartered in Noida and both counted among the city’s six unicorns.
Below the two leaders sits a working layer of specialised fintech. Insurtech platform Zopper has raised $125 Mn, debt-collections SaaS firm Credgenics $103.3 Mn, EbixCash $51.8 Mn and Roha Housing Finance $48 Mn. The spread shows a market that has moved past consumer wallets into lending infrastructure, insurance distribution and recovery technology.
Noida’s cluster sits inside a national fintech sector that ranks among the world’s largest by unicorn count. India hosts close to 3,929 fintech startups founded by more than 5,300 founders, of which 3,085 are DPIIT-recognised, and together they have raised over $31 Bn in the past decade, with payments and lending accounting for roughly 60% of the country’s fintech unicorns. Nationally the sector counts more than two dozen unicorns alongside 41 soonicorns and 10 minicorns, a pipeline that keeps clusters like Noida’s relevant. That structural shift toward credit is what has tilted Noida’s own mix from consumer wallets into lending infrastructure, insurance distribution and recovery technology.
Two milestones frame the local story. Paytm’s November 2021 IPO raised INR 18,300 Cr, among India’s largest tech listings, and payments-infrastructure player Pine Labs closed its most recent round in November 2025 as it lined up a public listing of its own. Both remain headquartered in Noida and anchor the city’s fintech standing well beyond the payments layer where it began. Paytm is still India’s most recognised payments brand, and Pine Labs runs one of the country’s largest merchant-acceptance networks, giving Noida two genuine category leaders rather than a single flagship.
This list ranks the top 30 by total capital raised.
