Mashup Ventures Makes Seed Investment in Thermit, an “AI Marketing Content Agent” – The Asia Business Daily

Tech startup operating “Creazy”
Product detail pages, thumbnails and short-form videos
Creates sales content in just 3 minutes

Mashup Ventures, an early-stage startup investment firm, said on Nov. 4 that it had made a seed investment in Thermit, an AI-powered commerce tech startup.

Thermit uses AI to create content for online sales and develops technology that enables search engines and AI shopping services to easily read product information.

Its flagship service, Creazy, analyzes product features and creates content needed for online sales—including product detail pages, thumbnails, banners and short-form videos—in three minutes. It uses multi-agent technology, in which multiple AIs divide tasks such as planning, analysis and production, and has also filed patents related to the technology.

The resulting product detail pages are rendered as code (HTML), preserving the text information. This allows search engines and AI shopping agents to read product text directly. AI shopping agents are services that search for and compare products on behalf of consumers. Thermit designed its system to create content with a high likelihood of leading to purchases, using more than 50,000 pieces of commerce content with proven sales performance as training data.

The business is also showing results. According to Mashup Ventures, Thermit secured more than 15,000 client companies within 10 months of its official launch, relying solely on partnerships and word of mouth, and also achieved monthly profitability.

Thermit CEO Kim Jiseong previously worked on developing enterprise AI software at a medical AI startup. He later founded a perfume brand and an AI multi-agent platform. His experience running the perfume brand, where he saw firsthand how much time and money it took to produce marketing content, prompted him to start the company.

“When AI agents start finding and comparing products and making purchases on behalf of people, how accurately AI understands a product will determine sales,” Kim said. “With this investment, we will build commerce infrastructure that helps sellers’ products be chosen by both people and AI agents.”

Lee Seungguk, a partner at Mashup Ventures, said, “We highly valued the founding team’s ability to quickly establish connections with sellers during the transition to an era of AI agent-driven shopping, as well as the team’s expertise in development, product and sales.”

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