A team of Virginia Tech student entrepreneurs is reinventing the way we send greeting cards.
Their startup, P.S. (Personalize Send), uses generative AI to create hyper-personalized greeting cards in under a minute, giving consumers a faster, more meaningful, and creative way to connect with loved ones. The startup has already seen traction, with hundreds of paid members, repeat orders, and over 150% Shopify growth in the last month.
The company was founded by CEO Ian Haddad, a senior studying management consulting and analytics, and Theo Wallace, P.S.’ CTO and a senior studying computer science. The team also includes Halle Keefer (Chief Content Officer), Michael Rihani ‘08 (investor and advisor), two engineers, and two marketers helping the company scale.
The idea for P.S. was sparked during a coffee chat when Haddad and Rihani recognized that the $20 billion greeting card industry had not meaningfully innovated in over a century. They saw an opportunity to combine convenience with creativity, leveraging AI to solve common consumer pain points such as limited card selection, wasted back-of-card space, and the lack of personalization.