New needs, new products, the new women’s sports market
For decades, most sports products aimed at women were developed according to a very simple formula: take what had already…
Tag: Sportech
From potential to business: women’s sport as a start-up
For years, women’s sport has been portrayed in terms of what it lacked: smaller audiences, less media coverage, fewer sponsors,…
Sports startup SWOT Sportech uses analytics and biomechanics to train young athletes
SWOT is a startup that combines sports analytics, biomechanics, exercise physiology, sports psychology and nutrition to help athletes improve performance…
Zlatan Ibrahimović joins K-Sport as an ambassador and investor
K-Sport, an Italian technology company specialising in sports performance analysis, has welcomed Zlatan Ibrahimović as a shareholder. The deal represents…