Omnichannel sports retail startup PlayBlue has raised $2.7 million in a seed funding round co-led by Centre Court Capital and MIXI Global, with participation from WEH Ventures. The fresh capital will support the company’s retail expansion plans and the launch of its nationwide e-commerce platform as it looks to strengthen its presence in India’s growing sports and fitness retail market.
Funding to Drive Retail and Digital Expansion
According to the company, the newly raised funds will primarily be used to establish its first flagship retail stores while also launching a pan-India e-commerce platform. The investment marks an early milestone for PlayBlue as it builds an omnichannel retail network designed to serve consumers through both physical stores and digital channels.
The company aims to combine in-store shopping experiences with online convenience, allowing customers to access a wide range of sports products through a unified retail ecosystem.
Building an Omnichannel Destination for Sports Enthusiasts
Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue operates as an omnichannel multi-brand sports retail platform catering to athletes, fitness enthusiasts, and recreational sports players.
Its product portfolio includes athleisure apparel, sports footwear, equipment, fitness accessories, recovery products, and nutrition offerings. The company plans to make these categories available through large-format experiential stores alongside its nationwide online marketplace.
PlayBlue’s retail model is designed to provide customers with access to multiple sports brands under one roof while integrating digital services such as expert buying guidance, centralized inventory management, and faster order fulfillment.
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Wide Brand Portfolio Across Sports Categories
The startup says it has brought together more than 100 global and Indian brands across key sports and fitness segments, including athleisure, footwear, sports equipment, and nutrition.
By combining physical retail with digital capabilities, the company aims to simplify product discovery and purchasing for customers seeking sports and fitness products. The unified platform is also intended to provide consistent inventory visibility and delivery services across channels.
Bengaluru to Host the First Flagship Store
PlayBlue’s retail expansion will begin with the opening of a 15,000-square-foot flagship store in Bengaluru. The company plans to follow this launch with additional destination stores located in premium malls and prominent high street locations across Mumbai and Delhi NCR.
Alongside its retail rollout, the company will introduce its e-commerce platform, enabling customers across India to access its product catalogue through nationwide delivery.
The combination of large-format retail outlets and online shopping is expected to form the foundation of PlayBlue’s omnichannel strategy as it expands its footprint.
Long-Term Growth Plans
PlayBlue has outlined an ambitious long-term expansion roadmap for the next five years. The company plans to establish a network of more than 150 stores across the country while building a community of over 10 million users.
It also aims to achieve annual revenue exceeding Rs 5,000 crore over the same period. These figures represent the company’s long-term business targets as it scales its retail operations and digital platform.
Focus on Revenue Growth and Profitability
Before seeking its next round of funding, PlayBlue is targeting Rs 100 crore in revenue during its initial phase of growth. The company has also stated that achieving operational profitability is a key objective during this stage.
The focus on strengthening both revenue generation and profitability reflects its strategy of building a sustainable retail business before pursuing further capital raising.
With fresh seed funding now secured, PlayBlue is preparing to launch its first physical stores and nationwide online platform, positioning itself to serve consumers through an integrated omnichannel model that combines branded retail experiences with digital convenience. As it begins its expansion with Bengaluru and prepares for entry into Mumbai and Delhi NCR, the startup is laying the groundwork for broader growth in India’s sports and fitness retail segment.
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