AI and Conversational Shopping Drive Engagement
The company sees continued momentum in Prime Video Ads and live sports. Amazon attracted over 30 new advertisers to the NBA in its first year, with inventory for Thursday Night Football, NBA, WNBA, and NASCAR completely sold out. Advertisers pursuing multi-sport strategies saw 2.3 times higher reach compared to single-sport campaigns.
These multi-sport viewers are also more valuable, driving 12% higher spend and 17% more orders on Amazon. StartupHub.ai data ranks the NBA with a score of 86/100, indicating its strong appeal to advertisers. This aligns with broader trends, as Amazon itself holds a StartupHub score of 81/100, placing it well above competitors like Coupang (50/100) and Qoo10 (22/100).
