South African insurtech startup Naked has become the first platform in the world to successfully develop and deploy a native app in ChatGPT that can provide a final, binding car insurance quote.
Launched in 2018 by actuaries Alex Thomson, Sumarie Greybe, and Ernest North, Naked has built an end-to-end digital platform that enables customers to manage their entire insurance experience online from an app.
Its platform offers comprehensive and instant cover for cars, homes, contents, and standalone items, using AI and automation to create a new type of insurance experience. Consumers benefit from lower costs as well as more control of their insurance experience. They can get a final insurance quote in less than 90 seconds, and switch or pause their cover, all online, without speaking to a contact centre agent.
Naked secured US$38 million in Series B2 funding to power its growth by deepening investment in automation and AI, among other things, in early-2025, and has now launched a ChatGPT app that connects directly to the same live underwriting and rating engine that powers quoting and buying on its website and app. This means the quote generated from the app in the ChatGPT interface is the final premium, and not an indicative estimate that requires an additional quoting process later.
This appears to make Naked the first South African company to release a native app in ChatGPT, representing an early step towards a future where consumers will use AI assistants to understand, compare and manage financial products on their behalf.
“Our app and website are still the best way to use Naked today. But we believe AI assistants will, in time, become one of the primary ways people interact with financial products and we want to be ready for that next industry shift. This signals our readiness to keep making our offering easier, more convenient and more personalised as technology evolves,” said Thomson.
