Meesho cofounders Vidit Aatrey and Sanjeev Barnwal also invested in the round in their personal capacity, the company said.
The startup plans to use the funds to scale its product and engineering teams and build AI-powered solutions to help customers improve creditworthiness and access credit at better rates.
It also aims to expand partnerships with banks and non-banking financial companies to offer customers a wider range of lending options.
Oolka founder Utkrishta Kumar told ET the company will work on building new product stacks that can help customers with their entire personal finance requirements thereby going beyond offering credit score improvement.
“We are currently looking at helping them to manage their savings and loan products better, the target is to help them save more rather than build investment products right away,” Kumar said.
ET had reported on March 12 that the deal was in the works.
This is the startup’s second major fundraise. In September 2025, Oolka raised $7 million from Lightspeed and Z47. With this round its total raise comes to around $21 million since inception.
Founded in 2024 by Kumar, former business head at Meesho, Oolka said it has six million registered users and an annual recurring revenue of $2.5 million.
“We have some features which are freely available for the consumer, for advanced features there is a paid subscription model available,” Kumar said.
Oolka’s launch comes amid rising activity in the credit improvement segment, with fintech startups using AI-led models to help borrowers improve scores and access formal credit channels.
