Ayuvya, an Ayurvedic wellness brand in India, has announced its entry into the children’s health and wellness segment with the launch of a dedicated kids category. The move marks an expansion of the company’s preventive healthcare portfolio and is aimed at addressing the wellness needs of children aged 3 to 12 years through Ayurveda-based formulations.
The newly launched range debuts with two products: Ayuvya Focus+, a brain tonic designed to support cognitive development, and Kids Appetite Booster, a formulation created to promote healthy eating habits and digestive wellness.
The launch comes at a time when many parents are increasingly seeking natural and science-backed health solutions for their children. Ayuvya’s new category is intended to offer age-appropriate Ayurvedic products that support mental development, appetite management, and overall well-being while encouraging preventive healthcare practices from an early age.
Ayuvya Focus+ contains a blend of traditional Ayurvedic ingredients such as Brahmi, Mandukaparni (Gotu Kola), Shankhpushpi, Jatamansi, and Jyotishmati. These herbs have long been associated with supporting memory, concentration, learning abilities, and mental clarity. Meanwhile, the Kids Appetite Booster combines ingredients including Saunf, Ajwain, Jeera, Anardana, and Shunthi (Dry Ginger), which are commonly used in Ayurveda to aid digestion, stimulate appetite, and support nutrient absorption.
Astha Jain, Co-founder, Ayuvya said, “At Ayuvya, we understand that health starts young. Today’s parents are looking beyond stop-gap measures and seeking out natural and trustworthy solutions that they can incorporate into the lifestyle of their kids. Ayuvya’s Kids Category has been carefully crafted to offer products that integrate the traditional knowledge of Ayurveda with current quality norms and provide formulations that are safe, efficacious, and formulated specifically with the changing health needs of children in mind. This marks a significant step in our mission to make preventive healthcare a daily practice among Indian households.”
According to the company, nearly a year was dedicated to research and development before the introduction of the new category. The development process included ingredient validation, dosage calibration, stability testing, and quality benchmarking to ensure formulations met safety and efficacy standards. The products are manufactured in certified facilities, with each batch undergoing quality checks to maintain consistency, purity, and safety.
The children’s wellness range will be available through Ayuvya’s direct-to-consumer website, e-commerce marketplaces, quick commerce platforms, pharmacies, and offline retail outlets across India.
Looking ahead, the company plans to expand the category with products focused on immunity, cough and cold care, digestive health, nutrition, and overall wellness.
