“We were careful about who we accepted money from. We only brought in investors who could add an edge, open strategic doors, and were aligned with our long-term vision,” Shah’s post read.
UP&RUN offers high-performance and a sugar-free electrolyte drink mix, which is designed for rapid hydration, stamina, and cramp prevention, according to the company’s website.
Internet reacts to the achievement
Shah’s latest post, outlining the company’s successful fundraise, also gained a lot of traction on the platform. Many users praised the power of personal branding and community-driven support, while others already started inquiring about next rounds of fundraise.
An individual commented, “Are you still seeking to raise capital? Didn’t see your message earlier. But would love the opportunity if and when you are raising again” Responding to the query, Shah said the company may raise funds again this year and advised the netizen to look out on X.
“This shows the real power of community on X. When people believe in the problem you’re solving, they don’t just become customers, they become investors. Congrats on the ₹1.91 Cr raise and building with trust,” another netizen said.
Emphasizing on the importance of strong customer base, a person said, “Your customers became your investors because they already trusted you That is not a fund raising story, that is what happens when you build in public long enough Proof that audience = asset.”